Can You Make Money From Youtube Shorts?
Can You Make Money From Youtube Shorts? The answer is YES. Earn money from YouTube Shorts has become a massive win for YouTubers. The feature of youtube shorts monetization has generated more than 5 trillion views on the platform, and YouTube is fully invested in its future.
Shorts have been a rich source of extra views and engagement for many creators. But there’s been some confusion over how to make revenue from them.
There are many ways to make money via Shorts, like brand deals. But the two easiest ways are via the YouTube Partner Program and YouTube’s own Shorts Fund. Let’s take a look at Ad revenue first.
It’s no secret that making money on YouTube can be a challenge. For most creators, the goal is to earn enough money to cover their costs and maybe make a little extra. But there are ways to make more cash on YouTube if you know what you’re doing.
Do you want to monetize YouTube Shorts? Do you want some tips to make more money from it? So this article is for you!
What are YouTube Shorts?
It’s an app that allows you to create and share short videos (from 15 to 60 seconds) with other users.
You can also add free and non-copyrighted music and effects to your video to make it more engaging youtube shorts and this feature is useful for youtube shorts money. Plus, if you have your own monetized YouTube channel, you can link it to your Youtube Shorts, so people can easily find your other creations.
YouTube Shorts are a video format that allows users to upload short-form, ‘TikTok’ style videos on YouTube that are:
- Vertical (or at least square).
- The Youtube Shorts can be up to 60 seconds long.
- Segmented music, trending sounds, original audio etc can be added to the youtube shorts.
And, right now the average views of youtube shorts is 15 billion views per day, therefore, you can make money off youtube shorts and imagine youtube shorts money per view.
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To create a Short you can film and edit directly through the YouTube app (much like TikTok and Reels), or elsewhere and then upload it to YouTube if that’s more your style.
How To Get Started With Shorts
It’s incredibly easy to get started with YouTube Shorts.
Can I make money from youtube shorts? Yes. you can make money from youtube shorts on your first video if you meet the eligibility criteria:
- You have a YouTube channel.
- You’ve uploaded a Short video within the last 180 days.
- Your content is in line with YouTube’s community guidelines.
- Your videos are classed as original content (so no TikTok or Instagram watermarks).
Sounds simple, but what does the monetization model look like?
YouTube Shorts and Google Adsense Revenue
If you are a part of the YouTube Partner Program and your channel is monetized, there is a way to earn an income from your Shorts content on top of any bonus payouts (more on that later). But, it’s important to understand that there are two different kinds of YouTube Shorts:
- Those created using the Shorts camera, which is limited to 15 seconds, but available to creators in over 100 countries;
- Any vertical video up to 60 seconds long that uses the hashtag #Shorts in the title or description.
If a video is created as a 15-second YouTube Short, it doesn’t earn Adsense revenue. However, because regular YouTube videos can run ads, the longer-length Shorts (identified by the hashtag #Shorts) do have the potential to generate ad share revenue.
As for in-stream video ads, YouTube confirms that they may be less likely to be served on very short videos. Less disruption from these types of ads should better improve overall viewer engagement and audience retention rates.
To start using YTS, just download the app and create an account. Once you’re registered and have created a YouTube channel, you can start creating your own short videos and generating revenue from them.
To do so, you just have to :
- Have a YouTube channel ;
- Upload a short video within the last 180 days ;
- Publish content in line with YouTube’s community guidelines ;
- Publish original content (watermarks from other social media platforms like TikTok or Instagram are not allowed).
That’s it! If you follow these simple steps, you can start monetizing your content.
But precisely, let’s see how to do it with YouTube Shorts.
How to make money with YouTube Shorts?
There are 3 primary ways to make money from YouTube Shorts. You can :
- Get a bonus from the YouTube Shorts fund ;
- Obtain a brand deal or sponsorship ;
- Run ads and receive revenue from it (in 2023).
Let’s take a closer look at each of these methods.
1. Get a bonus from the YouTube Shorts Fund
The YouTube Shorts Fund is a $100 million fund created to reward creators who make original and creative Shorts that delight the YouTube community. Each month, thousands of creators will qualify for a bonus from the fund based on their engagement and performance, making this an excellent way to monetize your Shorts and earn extra income from your YouTube channel.
To be eligible, you must :
- Have a channel with more than 10,000 subscribers ;
- Be 18 years or older ;
- Live in an eligible country ;
- Have created original content within the last 180 days.
If you meet all the eligibility requirements, you can apply to the Fund. Once you’re accepted, you’ll start receiving payments for your videos.
Want to make money from YouTube Shorts right now? One way to do that is through the $100 million Shorts Fund. This is something YouTube announced in 2021, and the platform has promised to reward creators with a monthly “bonus” coming directly from that fund. The bonuses range from $100 to $10,000, but the exact amount depends on your Short’s performance in the previous month.
But, beware: The YouTube Shorts bonus will go away in 2023. As mentioned before, creators will make money from ads in the Shorts Feed beginning next year. So, the last round of Shorts bonuses will go out in February 2023 (to be paid in March).
Until then, here are the requirements for receiving a Shorts bonus:
- Post an original YouTube Short every 180 days (not a TikTok video, for instance).
- Be at least 13 years old or the age of maturity in your country.
- Follow YouTube’s Community Guidelines and monetization policies.
- Live in an eligible country.
Once you meet those requirements, you’re in the running to receive a Shorts bonus. If you’re selected, YouTube will contact you within the first week of the month, and you’ll have until the 25th of that same month to claim your bonus. Check out this YouTube creators page to learn more.
Still, it’s better than receiving nothing at all.
Here’s what some creators earned last year from the Shorts Fund:
- TN Craft: $200 for 7 million Shorts views
- King Probherbs: $300 for 5 million Shorts views
- GEVids: $2,300 for 130 million Shorts views
2. Obtain a brand deal or sponsorship
Another way to generate some income is to get a brand deal or sponsorship. This involves partnering with a company and promoting their products or services in your videos.
For example: if you’re a fitness vlogger, you could partner with a sports equipment company. Or if you’re a beauty vlogger, you could partner with a makeup brand.
To find brand deals or sponsorships, you can reach out to companies directly or use an influencer marketing platform.
OK, so getting a YouTube Shorts bonus isn’t the easiest thing to pull off. Thousands of creators compete for the monthly reward, and most of them have Shorts with millions of views.
But guess what? You don’t have to join that race. There are other ways to monetize YouTube Shorts, and one of those golden opportunities is through brand sponsorships.
When a brand sponsors you, they’re paying you to advertise a product or service in one of your videos. That could be a new line of laptops, the latest leggings from Lululemon, or even a squeegee that removes pet hair from dirty carpets.
Here’s an example of a sponsored YouTube Short. In this video, actress Eliana Ghen advertises Vita, a mobile video editing app.
If you’re looking at this video and thinking, Hey, I could do that, you’re 100% correct.
- You don’t need millions of views and subscribers to get a brand deal – just the right audience and a strong YouTube resume.
- 51% of marketers said they plan to invest in short-form content more than they did in 2021.
- Brands are excited to partner with short-form creators.
As for that last detail, don’t just take our word for it. Sponsorship coach Justin Moore echoes the same sentiment.
3. Run ads and receive revenue from them (in 2023)
Currently, there is no way to run ads on YouTube Shorts videos. However, this is expected to change in 2023 when YouTube plans to start showing ads on Shorts.
This means that you’ll be able to collect ad revenue from your views, just like you do with your regular YouTube videos. To do this, you’ll need to link your YouTube account to an AdSense account. Then, when ads start running on your Shorts, you’ll start generating income.
Keep in mind that you won’t be able to run ads on all of your Shorts.
As of writing, YouTube Shorts aren’t part of the formal monetization program known as the YPP. Unless you’re posting long-form videos and achieving the right milestones — 1,000 subscribers and 4,000 watch hours — joining the YPP as a Shorts creator is tough. There’s also no way to collect advertising revenue from short, vertical content.
But YouTube is changing those rules. Starting February 1, 2023, the platform will open up revenue sharing for Shorts ads. That means you can finally make money from the ads people view on the Shorts Feed. YouTube states that “from the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views.”
Best of all, both new and existing creators in the YPP can reap this benefit next year.
But what if you’re not in the YPP yet? Luckily, YouTube just expanded access to the program to include Shorts creators. Now you can meet either of these requirements to apply for the YPP:
- Get 1,000 YouTube subscribers plus 4,000 hours of watch time in the last 12 months.
- Get 1,000 YouTube subscribers plus 10 million public YouTube Shorts views within 90 days.
That last option (1,000 subscribers plus 10 million Shorts views) is the newest path to the YPP. And once you’re in, you’ll have access to several monetization tools, including ad revenue on long-form videos, Super Thanks, Super Chats, Channel Memberships, and more.
These updates are rolling out slowly, and there will be several moving parts along the way. So here’s a basic timeline for Shorts monetization:
- October 2022: From this point and beyond, YouTube Shorts views will count toward the 10 million you need for the YPP.
- Mid-January 2023: Creators who’ve earned 1,000 subscribers plus 10 million Shorts views (in 90 days) can officially become eligible for the YPP.
- February 1, 2023: Revenue sharing for Shorts ads will begin, and you can start making money from short, vertical videos — assuming you’ve been accepted into the YPP.
How much can I earn from the YouTube Shorts fund?
It’s possible to earn up to $10,000 per month from the YouTube Shorts Fund. However, the amount you receive will depend on a number of factors, including the location of your audience and the engagement levels of your videos.
For example, if you live in the United States, you’ll need to have at least 1,000 views and 100 likes on your videos to qualify for the Fund.
Are You Eligible for a Shorts Fund Pay-out?
The basics are that eligibility for a Shorts bonus will be based on your channel’s Shorts performance in the previous month. You’ll also need to:
- Be located in an eligible country (check the details from YouTube here)
- Be at least 13 years old in the US, or at the age of majority where the fund is active.
- Follow YouTube’s Community Guidelines and Monetization policies – in other words, your account must be in good standing.
- Have uploaded an original Short in the last 180 days.
- Accept the terms of the program and link to an active Google AdSense account to receive the bonus payments from the Fund.
If you tick off all of the above boxes, you’ll need to do just one more thing. It’s the most important one. YouTube will only reward the best of the best, based on viewership and engagement from the previous month.
All of a creator’s YouTube Shorts videos will count toward their Shorts performance each month they receive views on them (not just the month they were uploaded). The payment amounts will be adjusted based on a channel’s total Shorts performance and their audience’s location.
The level of performance needed to qualify for a bonus payment may differ between creators (based on their location, for example) and may change from month to month.
So, if you had a viral hit on your hands last month, you may be in luck. And if not, you get to try again this month.
How to claim my money on YouTube?
To claim your earnings, you’ll need to connect your bank account to YouTube. Once you do this, you’ll be able to withdraw your earnings at any time.
To connect your bank account:
- Sign in to your account.
- Click on your profile picture in the top right-hand corner and select “Creator Studio.”
- In the left-hand menu, select “monetization.”
- Under “Payments,” click on “Bank account.”
- Follow the instructions to connect your bank account to YouTube.
Once you’ve connected your bank account, you can withdraw your earnings by going to the “Payments” tab and clicking on “Withdraw.”
Keep in mind that it may take up to 21 days for your earnings to appear in your bank account.
As you can see, making cash with YTS is very easy. But if you want to optimize your income, you have to create engaging content that people will want to watch and share.
So let’s see how to do that.
YouTube Shorts $100M Fund: Get Paid to be Creative
But what about if you haven’t yet qualified for monetization? Or you’ve been uploading using the Shorts camera, which is limited to just 15 seconds? YouTube gives you another way to benefit financially too!
In May 2021, the platform rolled out a $100 Million Fund for Shorts creators. It has promised that, at least through 2022, it will select thousands of eligible creators a month to apply for payment from the Fund. Even if those creators aren’t currently part of the YPP.
If a creator meets the criteria set by YouTube and is selected to receive a payment, they can expect to make anywhere between $100 to $10,000 a month from the Fund. This is fantastic news for those killing it with very short-form content.
Many creators have been publishing successful Shorts content for a while now and are very well-positioned to benefit from this monetization opportunity. YouTube has put some steps in place for creators to be able to qualify.
5 tips to earn more money with YouTube Shorts
The key to increasing your income is to create engaging YouTube videos and keep them interesting and valuable.
1. Your video should have an adequate length.
YouTube Shorts can be anywhere from 15 seconds to 60 seconds long. However, the ideal length is around 30 seconds.
This is because shorter videos are more likely to be watched all the way through, which means you’re more likely to get views and likes.
2. Your content should be valuable for your audience
To make money from YTS, you need to ensure that your videos are valuable. This means creating content that is helpful, informative, or entertaining.
For example: if you’re a cooking vlogger, you could create a short video showing people how to cook a simple dish. Or if you’re a beauty vlogger, you could create a short tutorial on how to do a specific makeup look.
3. Create unique custom thumbnails
Custom thumbnails are images that you can add to your videos to make them more eye-catching.
Adding a custom thumbnail to your YouTube Shorts can help you get more views and likes, which can lead to more money.
4. Choose a good title (it is very important)
Your title is one of the first things people will see when they come across your YouTube Short. So make sure it’s attention-grabbing and descriptive.
A good title will tell people what your video is about and make them want to watch it.
5. Be consistent
If you want to make money from YTS, you need to be consistent. This means posting new content on a regular basis.
Ideally, you should try to post at least one new Short each week. But if you can’t do that, don’t worry. Even posting a few videos each month can help you to generate some income.
By following these tips, you can start making money from YouTube Shorts. So if you’re looking for a way to earn some extra cash, give it a try!
YouTube Shorts Fund Content Tip
YouTube is very strict about who it sends invitations to – it’s only creators who have uploaded original content. Avoid publishing content that is re-uploaded from third-party social platforms (i.e., TikTok, Reels, etc.), especially if it is watermarked.
Monetizing YouTube Shorts in a nutshell
Monetizing YouTube Shorts is a fairly easy process, but you’ll need to create engaging and valuable content if you want to optimize your income. These tips should help you get started on the right foot.
Keep in mind that it takes time and effort to build up a viewership, so be patient and keep creating great content.
If you think of Shorts as the start of your community engagement rather than the end, then you can take full advantage of its organic reach to guide your followers where you want them to be…
…your paid membership site.
As a video content creator, you want to have your community fully engaged with you all in one place.
This is where Uscreen comes in…
Our platform allows you to directly monetize your branded video-on-demand (VOD) content and live streaming. With a whole host of other ways to personalize the experience for your user, such as:
- A completely customizable website to host your video and other content.
- The ability to create landing pages that easily direct your customers through your sales funnel.
- Access to a range of payment models and full control of your pricing.
- In-app purchases.
- The ability to run promotions and give out coupons.
- Access to a range of payment options like PayPal, Authorize.net, and Stripe (or the Uscreen gateway).
- Acceptance of payment from 130 international currencies.
Sounds good, right?
Start Making Money from YouTube Shorts
As long as you’re publishing engaging, entertaining, and original Shorts content, not only can you benefit from bonus payouts from the Shorts Fund, but you’ll position yourself to earn the most money with or without support from advertisers and brands on all your content.
With YouTube rolling out so many monetization opportunities, creators can’t afford to avoid Shorts. You shouldn’t either!
Conclusion: The Long And Short Of It
In short (pun fully intended), YouTube Shorts are a bit of a mixed bag. While there is the opportunity to monetize them it’s not all down to you.
But, and it’s a big but, Shorts are an extension of an already incredible platform for creators. And YouTube has said the Creator Fund is one of the first steps in their ‘journey to build a monetization model for Shorts on YouTube’.
So if you love creating YouTube videos, want to build them into a wider marketing strategy, or use them as a space to experiment – Shorts are worth the time investment.
Two ways to make extra sure they’re worth it?
- Market with YouTube: use your channel as a tool to build a loyal community and generate leads.
- Lead them to your Uscreen video membership platform: create a standalone website where you can sell your videos on a subscription basis.
And who knows, that golden ticket could pop into your inbox real soon!